Digital Signage deployment

Overview

Digital Signage deployment refers to the various methods and strategies used to distribute and manage digital content across multiple screens or displays. These deployments can be tailored to meet the specific needs and requirements of different organizations.

Key Considerations:

• Content Management: How content is created, scheduled, and distributed.
• Network Infrastructure: The underlying network that supports content distribution.
• Security: Measures to protect content and infrastructure from unauthorized access.
• Compliance: Adherence to industry-specific regulations and standards.
• Scalability: The ability to expand the deployment as needed.
• Maintenance: Ongoing support and updates for the digital signage system.

Here are some common types of Digital Signage deployments:

Deployment Model	Description
Cloud-Based Deployment (DSaaS)	In this model, digital content is managed and distributed via a cloud-based platform. This approach offers flexibility and scalability, as content can be updated and managed remotely. It is ideal for organizations that prefer a hands-off approach to infrastructure management.
On-Premise Deployment (Self-Manage)	This model involves managing the digital signage infrastructure internally within the organization. Content is created and distributed using internal servers and networks. This approach provides greater control, security, and compliance, making it suitable for organizations with specific regulatory requirements.
Hybrid Deployment	A combination of cloud-based and on-premise deployments, hybrid deployment allows organizations to leverage the benefits of both models.
Standalone Deployment	In this model, each digital signage display operates independently, with content stored locally on the device. This approach is suitable for smaller deployments in locations with limited network connectivity.

Each deployment type has its own set of advantages and challenges, and the choice of deployment depends on the organization's specific needs, resources, and goals.

Digital Signage as a Service

SpinetiX Digital Signage as a Service (DSaaS) provides a comprehensive, turnkey digital signage solution. It includes dedicated hardware running DSOS™, the SpinetiX ARYA™ cloud-based application, and the integration with Elementi content. This setup simplifies the deployment and management of digital signage, making it a plug-and-play solution.

Benefits

• Ease of Use: The cloud-based application and integrated hardware make installation and management straightforward.
• Remote Management: Allows for remote provisioning and management, reducing the need for on-site IT support.
• Security: The dedicated DSOS ensures secure performance, protecting data and privacy.
• Scalability: Suitable for small to midsize businesses, it can scale to meet the needs of larger organizations.
• Cost efficiency: By choosing DSaaS, customers can avoid substantial costs compared to a Self-Manage deployment. Infrastructure costs such as setting up and maintaining servers for digital signage and human resources efforts required for ongoing maintenance and security are included in the service offered by SpinetiX.

Drawbacks

• Dependence on Internet: Requires a stable internet connection for optimal performance.
• Data residency: SpinetiX service is not available in all territories.

Self-Manage deployment

The Self-Manage deployment, also known as "On-Premise", is ideal for organizations with a network infrastructure managed by their IT team, possessing cybersecurity expertise and a corresponding budget. This includes production centers, national bidding businesses, cruise ships, and government organizations that need to comply with specific regulations. Digital signage content can be created using Elementi and either pushed directly onto the players, or retrieved by the players from an internal content server.

This deployment approach prioritizes control, security, and compliance over the convenience offered by the DSaaS alternative.

Benefits

• Control: Customers have full control over their network and content updates.
• Security: Enhanced security as the infrastructure is managed internally.
• Compliance: Meets specific regulatory requirements, especially for government organizations.
• Data residency: Data is stored locally.

Drawbacks

The costs related to:

• Human Resources: Requires a dedicated IT team with cybersecurity skills.
• Infrastructure: Investment in network and eventual storage infrastructure.
• Time: Ongoing maintenance and updates managed by the internal team.

Content update types

Method	Description	Requirements	Advantages
Content push	The content is directly pushed onto the player storage using Elementi or the player web interface.	Direct network access to the player	No server needed Network access needed only during the content update
Content pull	The content is uploaded on a content server and retrieved by the player(s) from the server.	Web server Player access to the web server	Direct network access to player not required Compatible with firewalls and NAT Automatic content update according to a schedule or on-demand Network used only during updates

Note:

The different methods described above can be combined between them if required. For instance, the media content can be locally managed using the player web interface, yet have an Elementi project that is retrieved from a web server using Pull Mode.

Hybrid deployment

A combination of cloud-based and on-premise deployments, hybrid deployment allows organizations to leverage the benefits of both models. For example, sensitive content can be managed on-premise, while other content is managed via the cloud.

Standalone Deployment

In this model, each digital signage display operates independently, with content stored locally on the device. This approach is suitable for smaller deployments or locations with limited network connectivity.

Method	Description	Requirements	Advantages
Plug & play content	The content is copied to a USB drive, which is then plugged into the USB port of the player, and the player displays the content directly from the USB drive.	Physical access to the USB port of HMP The the USB storage device is activated (and formatted as FAT32)	No network access required Larger storage space for the content FAT file system can be used with most PCs