Sales script

Introduction

This page intends to help internal and external salespeople to execute a sales meeting in 30 minutes, reaching the highest possible efficiency. Replace "XXX" by the reseller company name. Replace "YYY" by the vertical.

Part 1: Who, Where, Why

1. We are swiss company, active in Signage for 20 years. Having our office and experience center in the Millennium center that we equipped. www.millennium.ch - we invite you to visit
2. Global Presence with an ecosystem of 140 distributor countries with 2 500 resellers. We make sure our resellers are trained and certified. we work with XXX reseller for many year already. Thanks to our channel, we won iconic end-customers: IBM world, NASA, NATO, US Army, FordKnox, etc.
3. in YYY, we already have X, Y, Z iconic customers.

Part 2: What

1. SpinetiX designs and manufacture external media players, so you can keep your screens. We are compatible with any brands, any models, any generations of screens. That player has 0.4% failure rate on a accumulated 10 years. Optional PoE+, WIFI, CEC. We have a portfolio of hardware players in order to adapt to your budget.
2. We propose 2 software and here is the philosophy: END-CUSTOMERS have ARYA as end-user UI: Ergonomic, No need of training. We bring autonomy. INTEGRATORS have ELEMENTI Software: this is our designer. We bring autonomy as integrator can do sophisticated integration in an esay way.
3. This is the demo: https://www.youtube.com/watch?v=KWbDt1CP-Ms
4. According to our experience in YYY, ARYA ENTERPRISE covers 80% of your needs. Do you need more?
5. please do a break.
6. Don't show ELEMENTI to end-users but tell them about 250 widgets if they mention “automation needs”.
7. if your demo is to an intgrator, do a 5 min demo of ELEMENTI

Part 3: Next Step

1. Budget? Scope of work (quantities, locations, feature level (DSOS))? Timing (Phases)? Teams involved? Do you already have screens? Do you have PoE+?
2. if Marketing team was not present: Do you need us to do a new 20-min demo to your marketing or communication team?
3. PoC? demo account + loan units via the reseller. (Loan unit must be setup (FW update and enrollment) by the reseller in the account)
4. Tell to the audience that you will send now a followup call/invite for a slot in 4 weeks.

SALES TIPS: why are we number 1 ?

1. Number 1 in Security: Secure by Design with hardware TPM for 7 years while Windows 11 requires it since this year. 802.1X. SSO. Crypto-signed DSOS on the player. Uniqueness of DSOS on each players helping for a secure enrollment in the cloud.
2. Number 1 in bringing autonomy to end-customers. World Awards, Online Chat, Firmware updates, Transcoding, Storage: no hidden costs and everything thought for making your life easy.
3. Number 1 in Optimization vs Energy
4. Number 1 in Hardware Long Life Cycles
5. Number 1 in Open APIs
6. Number 1 in DSA (digital signage academy) and sharing knowhow with DSA and wiki
7. Number 1 for Smart-building technology integration
8. Number 1 in Feature richness for digital signage (synchro, 250 widgets, LED, streaming)
9. Number 1 for the business of AV resellers: More margin (Margin on HW, licences, services and recurrent margin on subscriptions), Less Risks (end-user ergonomy, SpinetiX ticks the boxes of all your project requirements, Online Support chat in the product). Quicker Results (Open as many free demo accounts as you need. PoC for free. A CMS for an indirect sales model. Sales efforts for you on project protection, presales, demos).

ELEVATOR Speech: 4-min speech in front of a CEO or in front of a Journalist (ISE2024)

Welcome where we help you amplify your business with Digital Signage. I will give you 2 reasons why we are number 1 in digital signage and will end with a bonus.

Digital Signage. We help you bring your story to life with a multi-layer and multi zone technology. We are well-known for our 250 data-driven widgets. Bringing your data on screens. You customize with your colors, fonts, logos, transparency. You display video, images, or streaming/IPTV layers. Real time notifications or alerts are possible.

Thanks to our ecosystem of 3 500 resellers, we are trusted by thousands of customers in every continent, every vertical, every size. Among our customers: Swatch, IBM, Prada, J&J, Galderma, CDC, etc.

We do everything but the screen.

First, we design our own media players or use 3rd party intel-based design such as SDM or NUC depending on your budget. Performance, long-term commitments, and security are key. Players are installed behind each screen. We are compatible with any screen your already have or future screens. Any screen brand. Any size. Any firmware running on the screen.

We have our own operating system named DSOS, a SpinetiX trade market. Light, secure, maintained for 10 years for each player.

Our authoring software gives you access to 250 widgets.

Last, SpinetiX SaaS Cloud, named ARYA. A multi-user, multi-tenant, multi-role CMS with online chat.

Let me give you 2 reasons why we are number 1.

First, security. Security is not an adds-on. We are secure by design. Our most demanding customers are NASA, NATO, US ARMY, Fort Knox, Central Bank of USA, WEF.

Second reason: We understood that Signage Software is in the hand of a HR manager or a receptionist. These people are not AV experts and don’t visit ISE. The end user must be autonomous. ARYA Cloud is ergonomic. We won 3 times in a row the award of the best cloud-based solution at ISE and InfoComm. No need of trainings, online chat included, visual template included.

Bonus, World premiere. Announcement of our “easy videowall” solution. A combination of a 4x 4K-HDMI output player and a wizard in our ARYA Cloud solution. The player is the iBX440, 4 HDMI output. You connect it to the LAN, you type it serial number, screen will show a PIN number and then you just need to follow the wizard. Budget Friendly, 1 player, 1 licence for 4 screens. Thanks to our 15-year experience in videowall, we made it easy.

Come and visit us to learn more. We are also announcing our QSYS plugin.